There is no disputing the popularity of content marketing among B2C and B2B marketers alike.
Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off.
Content is everywhere!
However, you may still be questioning whether or not content marketing is an appropriate strategy for your own business.
When done properly, content marketing does require a significant initial expenditure of time and resources from strategy and ideation through to drafting, publishing, distribution, and measurement. This is the most accurate definition of affiliate marketing.
Identifying your audience and giving them the content they want takes time. Some marketers still question the ability of content to deliver a return on investment or don’t understand how its value can be measured.
Here, you’ll find 10 serious benefits organizations like yours can realize from developing and implementing a comprehensive content marketing strategy.
1. Organic Search Authority And Visibility
One of the primary reasons for adopting a content marketing strategy and producing content your consumers want to read, like, and share is to develop domain authority on the keywords and phrases your organization wants to be found for in search engines like Google.
Maintaining authoritative content is a core principle behind how Google determines search engine rank.
In some categories, content must exhibit Expertise, Authoritativeness, and Trustworthiness or E-A-T in order to even be considered for top search engine positions.
Consistent, high-quality, relevant content can both establish your visibility in organic search results, which in turn builds brand awareness (among other beneficial marketing byproducts detailed below).
Of course, establishing yourself as an authority on any topic is not a simple or quick task. It’s worth getting right, though, as the long-term benefits can be enormous.
2. Increased Organic Traffic
Simply put, content that ranks higher in the search engines attracts more clicks from those looking for the top-ranked answers to their queries.
Further, since this traffic is based on consumers searching for specific answers it is highly targeted and properly tailored content with strong calls to action can lead to prospects quickly becoming customers
3. Increased Referral Traffic
Relevant, high-quality, and high-ranking content is also more likely to gain the attention of other website owners looking to better inform their audience or build their own authority through association.
As such, quality content will attract valuable inbound links from relevant third-party websites, which will in turn further add to your growing authority.
These links from relevant sources have the dual effect of driving both traffic and authority for your business, which in turn can have a positive effect on your rank.
All of these components, beginning with the content you create, are effectively intertwined.
4. More Social Engagement
As stated, all content should be created with the goal of having it read, liked, and shared.
The latter are both signals of social and organic authority or social proof. To this end, content creators should be diligent in including calls to action within their content and providing easy ways for readers to share content either via social media or otherwise.
Additionally, the creation and distribution of high-quality branded content open up two other increasingly important channels – user-generated content and influencer marketing.
Today’s consumers, and particularly those who are in a younger demographic, will quite often take to social media (particularly Instragam and now TikTok) to back the brands, products, and services they like and trust. Their followers, by extension, are likewise more likely to trust and purchase from brands validated by their peers.